Please visit the “AdWords Editor 101″ webinar registration page to get more information and to register. If you want to learn even more about AdWords Editor, Search Mojo is hosting a webinar on this topic on February 1 at 3:00 p.m.
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This allows the work to be reviewed without actually posting the changes to AdWords.Ĭheck out Search Marketing Sage next week for my third post in this series: “AdWords Editor Series: Navigation of AdWords Editor.” This post will take a more in depth look at how to navigate through AdWords Editor. Once the snapshot has been exported it can be shared it with others.
This is especially useful because information can be exported at every level including the account level, campaign level or ad group level. Simply change the name and the targeting of the campaign and several campaigns are made at once. This allow the campaign to be built out once, then copied and pasted within the tree view. Bestimmte Keywords auswählen und bearbeiten. Wählen Sie zum Bearbeiten der Keyword-Option eine der folgenden Optionen aus. In Editor, you can copy and paste anything from single keywords to multiple campaigns. This is particularly useful when using geo-targeting where separate campaigns exist for each geo-targeted location. Ihre Keyword-Optionen werden in der Spalte Typ in der Datenansicht angezeigt. These tabs include Campaigns, Ad Groups, Keywords, Ads, Placements, Audiences, Negatives and Extensions.Įditor allows advertisers to easily copy ad groups or groups of keywords and paste them into different campaigns, or even different accounts. This is where the campaigns or ad groups that need be viewed or editing are selected.Īcross the top, in the center of the screen are tabs with options of what you want to view or edit within the account. Suchen Sie dann aus der Baumansicht des Editors die Kampagne heraus. Im Anschluss whlen Sie den Standort aus, den Sie gerne kopieren mchten und kopieren diesen mit Str+Coder mit einem Rechtsklick auf Kopieren. The left side has a tree view with the account name, campaign names, and the ad groups within each campaign. Dazu muss im Editor nur die Typliste Keywords und Ausrichtungund dort der Punkt Standorteausgewhlt werden. The AdWords interface is pretty user friendly and is set up in a very intuitive manner. Some campaigns have hundreds of keywords, so entering one a time would take hours. Advertisers using Editor do not have to enter one keyword at a time but can enter all at once. This saves a great amount of time when doing things such as adding new ad groups and keywords. The 4 main advantages of Editor are that you can:ĪdWords Editor allows multiple changes to be made to Campaigns, Ad Groups and Keywords all at one time. While Editor has many functions, and is useful in several different ways, there are four distinct reason that I feel make Editor such an important component of pay-per-click (PPC) advertising. Now that you have been introduced to AdWords Editor in my previous post, let’s take a more in depth look at what makes Editor such a useful tool.
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